LinkedIn, A Social Network for Business, Chapter 3

Social Networking has become the most widely accepted form of networking in recent years throughout all different industries and interest groups.   The reason for this is that although social networking can be done essentially be done in face to face format, people increasingly turn to the Internet to meet many millions of other like-minded individuals that have also turned to the Internet to...
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LinkedIn, A Social Network for Business, Chapter 2

In LinkedIn for Business Chapter 1 , I gave you the first 7 steps to using LinkedIn as a tool for growing your business.  The first 7 steps focused on getting your LinkedIn account set up, completing your profile and making connections.  Now that you have set up your LinkedIn profile, it is time to start using the tools available to you through this social networking platform.  In this...
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LinkedIn, A Social Network for Business

With the success of Facebook, the #1 social networking website in the world, new social media platforms are popping up everyday hoping to get a small piece of the action.  Many fail to take off at all while others start off strong and eventually plateau.   But of all of the many social networking sites available to us today, I think it is safe to say that LinkedIn has more professional users...
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The Importance of Using Facebook

Facebook, Twitter, LinkedIn.  These are a few of the more popular Social Networking sites that you have probably already using.  But Social Networking platforms such as these are not just for playing online social games, taking quizzes, sending virtual gifts or reconnecting with friends and family.  In fact Social Networking is another way to advertise yourself and your business for free or at...
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Using Twitter For Your Business

Social media as a whole has taken America by storm.  But social media is no longer just for fun and games.  Now more than ever businesses are making social media a part of their marketing strategies to promote their products and services.   One that has grown substantially in popularity and is now widely used by businesses of every size as well as politicians, most media outlets, authors and...
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Having A Web Presence

When you want to learn about a new business, the latest news, the upcoming weather or the current sales at your favorite store, what is the first thing you do?  In today’s technologically savvy times, majority of all people asked this question would probably answer it the same way; they turn to the Internet.  Computer prices have dropped significantly since the inception of the home personal...
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The Top 10 Social Media Mistakes

Social Media has quickly become the fastest growing online phenomenon.  Originally Social networking was for college students and artists and musicians, but increasingly businesses of all sizes have jumped on the Social Media bus.  Small, medium and large sized business, retail store owners, politicians, journalistic publications, law firms, chain stores, restaurants and businesses from nearly...
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How to Make the Most Out of Facebook Social Media Do’s n’ Don’ts

Social media has become the fastest growing online phenomenon. Millions have flocked to Facebook, LinkedIn and Twitter. Businesses of all sizes, entrepreneurs and individual inventors from nearly every industry have chimed in. But as with any business strategy, all of your time money and energy are wasted if you don’t know what you should do and what mistakes you should avoid to get the...
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With Social Media, YOU Are Your Brand

With social media, You Are Your Brand. But what exactly does that mean? If you are part of a larger firm or business, you may be using social media to promote the products and services your company/firm offers, but you are doing so as an individual. Social media is about sharing content and building relationships. The general voice of your company/firm would not work in social media, nor in...
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7 Branding Tips for Small Businesses

When people think of a “brand” they often think of the Nike Swoosh or the Classic Coca Cola bottle (pictured left, courtesy of The Coca Cola Company). But it takes time and money to build a brand to that level. Small businesses just getting started do not generally have the means to advertise as a way of building their brand? When the small business first starts out there is usually little...
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